We help business owners learn to "work on their businesses, not just in them."

In the EMyth Revisited, author Michael Gerber teaches that a successful business owner must wear three hats: entrepreneur, the future-focused visionary; manager, who organizes and focuses on systemization and efficiency; and technician, who focuses on doing the work of the company.

For business owners who have difficulty embracing the entrepreneur-manager-technician triumvirate, the colloquialism “working for one’s self” becomes a constraining reality. They really do work for themselves. Gerber calls it “working in your business” instead of “on your business.” This danger is not limited to those who have recently left employment for the mantle of business ownership. Some manage to gain a modicum of success despite being mired in the technician’s role. However, all too often they find their success unsatisfying, having been exhausted by the struggle. Others see their businesses crash and burn.

Here are some of the ways in which we help our clients with “work on your business” thinking:

  • As part of our learning about our clients and their businesses, we ask questions that provide us with insight into the client’s views on and style of ownership and management;
  • When we think the client can benefit, we share our observations and make suggestions;
  • We help clients think from the entrepreneurial perspective by counseling them about specific opportunities or challenges from that perspective. Once the client sees the benefits of working on the particular opportunity or challenge rather than from within it, the leap from technician to the entrepreneur-manager-technician triumvirate seems more inviting than foreboding;
  • We encourage, support and reinforce clients’ “on your business” thinking by pointing out where and how it makes a positive difference in their business’ bottom lines. Then, we follow-up to see how things are going;
  • When we observe an operational issue, we challenge our clients to put on their “manager’s hat” to develop and implement systems that will make their business more efficient and profitable;
  • We show our clients that the positive differences transcend their business lives and create tangible benefits in their personal lives and the lives of their loved ones. The really exciting part is when they see that their enhanced personal lives are helping them be more successful in business with less effort than before;
  • All of us are stronger in some areas than others. We don’t expect every client to be a strong entrepreneur, manager and technician. We do, however, encourage them to hire employees or consultants that bring the necessary skill sets to their businesses or broaden their own horizons through education or training;
  • As a tangible expression of our commitment to our clients’ success, we are pleased to give each new business client a copy of The EMyth Revisited with our compliments.

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We show our clients that the positive differences transcend their business lives and create tangible benefits in their personal lives and the lives of their loved ones. The really exciting part is when they see that their enhanced personal lives are helping them be more successful in business with less effort than before.